ben.parmeter

Driving to work today, I noticed a truck with a large sticker in the back window which read “FAUX”.  It took me a moment to really capture the hilarity of it.  Mispronounced, “FAUX”, could actually sound more like “FOX”.  I’ve noticed that it is also popular to have Fox logo’s on cars – no doubt enjoyed by people who emblazon their cars with “Princess” or “Juicy” stickers.  I always thought it was silly, because the Fox logo is actually a logo for the Fox Racing Corporation who make shocks for bicycles, ATV’s, etc.  I guess people just like the logo and the double entendre.  I’ve also noticed that just because you have the sticker, pretentiously claiming that you are a “fox”, does not mean that this opinion is shared with the rest of the world. 

Putting “FAUX” on your back window is pure genius.  Faux, for the foreign language challenged, is pronounced “fō” and defined as fake.  That’s probably a more accurate term for the type of people who would put a fox logo on their car. 

Well done Chevy Silverado, well done. 

This entry was posted on Friday, July 7th, 2006 at 9:24 am and is filed under musing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.